Hotel Safair
A Vashi favourite since 2006, now serving its biryani on Instagram too.
- Client
- Hotel Safair, Vashi, Navi Mumbai
- Industry
- Restaurant · Mughlai, Indian, Chinese, Tandoori & Punjabi
- Year
- 2025
- Services
- Social mediaReelsAds
- Account
- @hotel.safair ↗
(01)
The challenge
Hotel Safair has been feeding Vashi since 2006, with a big multi-cuisine menu of Mughlai, Indian, Chinese, Tandoori and Punjabi food. Great food on the table only goes so far, though: today most people decide where to eat after scrolling. Safair needed an Instagram that shows off the food the way it looks in person, keeps showing up in people’s feeds, and gives new diners from across Navi Mumbai a reason to come in.
(02)
Our approach
We took over the account end to end. We shoot reels at the restaurant: sizzling tandoori platters, biryani handis being opened, the festival-lit dining area and real guests tucking in. We edit them for Instagram, write the captions and hashtags, and keep a regular posting rhythm. Alongside the content we run Meta ads around offers and festivals, like reels customers can show at the table for a discount, so every post gives people a reason to visit.
(+)
What we built
Built with
- 01
Reels shot on location
Regular shoots at the restaurant capturing the food, the kitchen, the lit-up dining area and guests enjoying their meal.
- 02
Edited for Instagram
Short, punchy vertical edits with on-screen text like “Famous Biryani spot now in Vashi” that make people stop scrolling.
- 03
Posting & captions
A planned feed with captions, hashtags and pinned reels, posted on a steady schedule so the account never goes quiet.
- 04
Offers people can use
Promotional reels that customers show at the table, turning views into visits.
- 05
Ads & promotions
Meta ads and boosted reels for offers and festivals, so the best content reaches more people nearby.
(04)
The results
Hotel Safair now has an active, food-first Instagram with a steady stream of reels, ready-to-use offers and local ads, giving a 2006 favourite a fresh way to reach new diners.
Always active
A steady flow of reels and posts, week after week.
Food that sells itself
Biryani, tandoori and thalis shot to make people hungry.
Views into visits
Offers and local ads that give people a reason to walk in.